The SightMill NPS Blog

What's happening at SightMill - all about Net Promoter Score

Using QR codes for customer feedback NPS surveys

Aug 2021

If you need a quick, convenient way to ask for feedback at a cafe, in a university class, at a gym, or even on a device like a vending machine, then using a QR code to access customer NPS surveys could be the perfect solution.

10 Ways to Turn a Difficult Customer into a Promoter

July 2021

Isn’t it always the way that the unhappy customer tends to shout the loudest and which organisation dares risk a negative online review

Personalise your surveys to your customer with merge fields

June 2021

We’ve enhanced the functionality of our merge fields when you design an email survey allowing you to include contact data within your email to personalise the survey to the person or to their interaction with your organisation.

Sending SightMill NPS surveys using another email provider

May 2021

It’s easy to send out email surveys using your own email provider rather than from SightMill and this can be very useful if you have a complex preference centre, data privacy restrictions or do not have the time to setup SightMill as a new email platform.

More flexibility for bespoke integrations with enhanced capabilities of our REST API

Apr 2021

We’ve recently significantly enhanced our REST API and it’s now even more powerful to support all our survey formats and allow any other compatible software to either ask SightMill to send out surveys or extract survey results data.

New integration released with AroFlo connected to SightMill

Mar 2021

We’ve released the latest of our integrations – connecting AroFlo with SightMill – and allowing any business that uses the popular AroFlo service management platform to send out customer surveys automatically once a service job has been completed.

How publishers focus on customer satisfaction to improve retention

Feb 2021

Publishers delivering unique content to their readers and subscribers are focusing on the customer experience for their end-readers. Regardless if there’s a subscriber paywall or if you’re relying on advertising and sponsorship, you need to deliver a fantastic customer experience to retain existing users and gain new users.

New Keyword feature helps our users understand their customer feedback

Feb 2021

We’ve been listening to our customers and adding new features over the last few months. One of the most requested has been keyword analysis that helps marketing, product and business teams better understand the sentiment and meaning of the customer feedback.

Customer Metrics Are Critical For B2B Software Companies

Jan 2021

With more and more B2B software businesses looking to implement an agile approach to development, we wanted to look at how to ensure customer requirements and feedback form an integral part of this approach. Agile is a great methodology that's become a key part of most development teams and product managers: it's all quick reactions, often small iterative changes...

How to Increase Sales With Great Customer Experience

December 2020

How do you think the customer experience you offer contributes to the success of your business?

If you thought about customer service and ‘damage limitation’, you could be missing out on some major revenue potential.