The SightMill NPS Blog

What's happening at SightMill - all about Net Promoter Score

Customer Metrics Are Critical For B2B Software Companies

Jan 2021

With more and more B2B software businesses looking to implement an agile approach to development, we wanted to look at how to ensure customer requirements and feedback form an integral part of this approach. Agile is a great methodology that's become a key part of most development teams and product managers: it's all quick reactions, often small iterative changes...

How to Increase Sales With Great Customer Experience

December 2020

How do you think the customer experience you offer contributes to the success of your business?

If you thought about customer service and ‘damage limitation’, you could be missing out on some major revenue potential. 

A guide for product managers to using NPS customer feedback

Nov 2020

As a product manager, you’re always listening to your customers, understanding the problems they’re facing and translating this insight to improve your product. It’s going to be part of your responsibilities to understand and track how customers use your products and seeing how small fixes and changes to your product can improve the experience.

Embedding a survey in a web page

Oct 2020

We’ve added a new feature to give you more flexibility on how you can add feedback surveys to your website. You can now embed a survey directly within a webpage (any page, with support for Wordpress) by adding one simple line to your webpage. This gives you three ways to add a survey to your website.


Using Customer Metrics for Business Growth

October 2020

Customer experience is the new battlefield. In 2020, more than two-thirds of companies say they compete primarily on customer experience - a figure that has nearly doubled over the past decade.

Delivering positive customer reviews

Sept 2020

Delivering great customer satisfaction is incredibly important for any growing or successful business and one of the tangible outputs are positive reviews of your products or services. And SightMill can help you deliver more positive reviews on some of the biggest sites such as TrustPilot and ConsumerAffairs.

Enhanced API tools to integrate NPS surveys with your applications

July 2020

Many of our customers integrate SightMill in to their workflows and use our APIs to help automate the process of sending out surveys and processing the results. For more advanced custom integrations, we've recently completed a major upgrade to our API services - especially our powerful REST API - that gives advanced users and developers complete control over the way their applications connect to SightMill.

10 reasons why growth businesses should invest in customer experience

June 2020

Customer experience is key to the growth of successful business. We passionately believe that the focus on customer experience is essential – with research showing that companies that put this first outperform their competitors by three times. 

Using metrics and data to drive your customer marketing

May 2020

Are you making the best use of the data available to you? Right now, marketing, sales and customer service teams have access to an explosion of data sources to track that can help improve and enhance a campaign or business process and you’ve got an opportunity to look at and optimise the metrics that drive the online part of your business. 

20 marketing tools to help improve customer insight

April 2020

Your customers are the life-blood of your business and you need to understand their pain-points and needs to enable many elements of your business to work: without insight, it’s hard to engage and your campaigns will have poor response rates. Luckily, there are hundreds of software tools available that can help improve your customer insight and interactions. From identifying potential new customers through to getting feedback from existing customers.