The SightMill NPS Blog
What's happening at SightMill - all about Net Promoter Score
Enhanced API tools to integrate NPS surveys with your applications
Many of our customers integrate SightMill in to their workflows and use our APIs to help automate the process of sending out surveys and processing the results. For more advanced custom integrations, we've recently completed a major upgrade to our API services - especially our powerful REST API - that gives advanced users and developers complete control over the way their applications connect to SightMill.
10 reasons why growth businesses should invest in customer experience
Customer experience is key to the growth of successful business. We passionately believe that the focus on customer experience is essential – with research showing that companies that put this first outperform their competitors by three times.
Using metrics and data to drive your customer marketing
Are you making the best use of the data available to you? Right now, marketing, sales and customer service teams have access to an explosion of data sources to track that can help improve and enhance a campaign or business process and you’ve got an opportunity to look at and optimise the metrics that drive the online part of your business.
20 marketing tools to help improve customer insight
Your customers are the life-blood of your business and you need to understand their pain-points and needs to enable many elements of your business to work: without insight, it’s hard to engage and your campaigns will have poor response rates. Luckily, there are hundreds of software tools available that can help improve your customer insight and interactions. From identifying potential new customers through to getting feedback from existing customers.
21 Great ideas to enhance and improve your customer service
Looking to improve your customer service offering? Here’s our list of 21 great ideas that will help you find new ways to enhance customer engagement and satisfaction. We work with many CS teams across our customer base and these discussions and meetings have helped us put together these quickfire top-tips as a starting point for your plans.
10 ideas on how to embed customer feedback in your organisation
We spend a lot of time listening to and working with our customers to help them plan and implement great customer feedback and employee engagement systems. A common theme in many of the planning meetings is 'now what': you have a way of gathering feedback and converting into a single metric (NPS)... now how do you get the rest of the business to buy-in to the process and strategy?
Personalising your email surveys
Personalising your customer feedback survey emails makes a big difference to the tone and style and can really improve your response rates. We support a couple of enhanced features that you might want to consider using. These are merge fields that take information from your email data list and merge it into the survey email.
What is a good survey response rate
What's a good response rate to customer surveys? And can I improve the response rate? These are two questions we're often asked - both at the start of onboarding a new customer and after a month or two as they assess their surveys. The response rates will vary (a lot) by the format and channel that you use to send out your surveys. In this post, we're looking at our view of what to expect on responses - and our top tips to help improve your rates.
Customer satisfaction feedback works best when embedded in your workflow
Net Promoter Score programmes work best when they are embedded in your processes and workflows. Instead of setting up an occasional survey to go out to existing customers, you should make sure you try and gather feedback at all the key points - and then automate the process. SightMill's enhanced support for webhooks helps save you time and improves consistency.
Manually enter customer contact details and feedback
Thanks to a great suggestion from one of our customers, we have added a new feature that allows you to manually enter a new customer record, NPS score and comments. This is perfect for recording feedback during a telephone call or for telephone-based operators – either customer service, sales or support.