The SightMill NPS Blog
What's happening at SightMill - all about Net Promoter Score
As a product manager, you’re always listening to your customers, understanding the problems they’re facing and translating this insight to improve your product. It’s going to be part of your responsibilities to understand and track how customers use your products and seeing how small fixes and changes to your product can improve the experience.
We’ve added a new feature to give you more flexibility on how you can add feedback surveys to your website. You can now embed a survey directly within a webpage (any page, with support for Wordpress) by adding one simple line to your webpage. This gives you three ways to add a survey to your website.
Customer experience is the new battlefield. In 2020, more than two-thirds of companies say they compete primarily on customer experience - a figure that has nearly doubled over the past decade.
Delivering great customer satisfaction is incredibly important for any growing or successful business and one of the tangible outputs are positive reviews of your products or services. And SightMill can help you deliver more positive reviews on some of the biggest sites such as TrustPilot and ConsumerAffairs.
Many of our customers integrate SightMill in to their workflows and use our APIs to help automate the process of sending out surveys and processing the results. For more advanced custom integrations, we've recently completed a major upgrade to our API services - especially our powerful REST API - that gives advanced users and developers complete control over the way their applications connect to SightMill.
Customer experience is key to the growth of successful business. We passionately believe that the focus on customer experience is essential – with research showing that companies that put this first outperform their competitors by three times.
Are you making the best use of the data available to you? Right now, marketing, sales and customer service teams have access to an explosion of data sources to track that can help improve and enhance a campaign or business process and you’ve got an opportunity to look at and optimise the metrics that drive the online part of your business.
Your customers are the life-blood of your business and you need to understand their pain-points and needs to enable many elements of your business to work: without insight, it’s hard to engage and your campaigns will have poor response rates. Luckily, there are hundreds of software tools available that can help improve your customer insight and interactions. From identifying potential new customers through to getting feedback from existing customers.
Looking to improve your customer service offering? Here’s our list of 21 great ideas that will help you find new ways to enhance customer engagement and satisfaction. We work with many CS teams across our customer base and these discussions and meetings have helped us put together these quickfire top-tips as a starting point for your plans.
We spend a lot of time listening to and working with our customers to help them plan and implement great customer feedback and employee engagement systems. A common theme in many of the planning meetings is 'now what': you have a way of gathering feedback and converting into a single metric (NPS)... now how do you get the rest of the business to buy-in to the process and strategy?