SightMill
Dec 2021
So many of our customers organise their businesses with a geographic
focus, it made perfect sense to launch a mapping feature to allow you to view
your customer satisfaction scores by city, region or country.
If you have multiple offices or organise your customer sales
and marketing by region, why not view the sentiment in the same way? Now you
can – with the ability to see how promoters, passives and detractors are
arranged on a map.
You can quickly and easily see if there are specific cities
packed with green markers to show promoters, or if one region (county or state
depending on your country) that has more red markers showing detractors. It’ll
help you understand if there’s a possible reason behind this grouping – maybe a
great sales person covers the region or you have specific marketing to a city.
This feature is available on all accounts but by default it’s
switched off. You’ll need to make sure that your privacy policy allows you to
use customer details to locate them; if your policy allows this, toggle the
feature on (in Projects/Settings/General) and you’ll see a new Geography page
tab appear in your dashboard. This tab lets you see a visual map and a table of
top cities, regions and countries.
Using this feature you can better understand your customers,
their view of your products and how their interact in different ways with your
team, your marketing and communications depending on location.