Customer Experience Blogs to Follow

March 2019

If you're using or considering Net Promoter Score, you already know just how important it is to focus on customer experience. If you're looking for expert opinion on the subject, we're always available to help with a call or by email. And to give you a broader view from some of the best bloggers on the subject, we've put together a round-up of the top customer experience blogs that we’re sure you'll find useful.


1. CustomerBliss

CustomerBliss outlines various strategies, techniques, and tips on improving customer experience, and it’s helmed by 5-time Chief Customer Officer Jeanne Bliss.

On this blog, you’ll find a mix of written content and podcasts talking about how you can increase your customer satisfaction. Here’s one post that we find particularly intriguing: How Emotion-driven Innovation Increases Customer Loyalty.

2. CX Journey

CX Journey is a blog that deals with a wide range of topics related to customer service, including customer experience, employee experience, voice of the customer, and leadership.

Annette Franz, founder and CEO of CX Journey Inc, believes that culture is the foundation of your business, and that culture transformation is the root of CX strategy success. In her blog posts, she articulates the importance of investing in customer and employee experience, and stresses how employee experience should not come as an afterthought.

Here’s one post we find particularly intriguing: On Metrics And Complacency.

3. MyCustomer

MyCustomer is an online publication that guides those in the customer service line on engaging customers across their entire journey -- “from path to purchase and beyond”.

They routinely publish posts about data-driven marketing and customer experience management, and provide plenty of actionable tips for companies who want to up their customer experience game.

Here’s one post we find particularly intriguing: Customer Journey Mapping Troubleshooter: How To Tackle Cjm’s Most Common Obstacles.

4. Adrian Swinscoe

Adrian Swinscoe is a consultant who’s spent 16 years and counting on helping companies implement customer-focused, sustainable growth strategies. He’s worked with reputable organizations including Shell, FT, and The Economist Group, and blogs about building a customer-centric business on his website.

Here’s one post we find particularly intriguing: A Story About How A Successful Outcome Doesn’t Guarantee A Positive Patient Experience.

5. 1to1 Media

1to1 Media contains a treasure trove of information about the latest trends in customer experience, customer service, and employee engagement.

On their website, you’ll find a mix of articles contributed by their in-house editorial team, and guest blogs from industry influencers. We like that they put out plenty of content that’s backed by research and statistics, as well as industry-specific content.

Here’s one post we find particularly intriguing: Trust Never Goes Out Of Style, Says New Research.

6. Customer Experience Insight

If you want to be kept in the loop about the latest news, advice, insights that you can use to optimize your entire customer experience, head straight to Customer Experience Insight. This platform curates plenty of useful information on how to manage your customers, and also discusses how customer experience influences marketing, sales, and other facets of business.

Here’s one post we find particularly intriguing: Stupid Rules That Kill The Customer Experience – And How To Get Rid Of Them.

7. Joseph Michelli

If you find Joseph Michelli’s name familiar, that’s probably because he’s a New York Times #1 bestselling author. Joseph’s latest book is Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, and on his website, he blogs about how to develop exceptional business practices that focus on superior customer service.

Here’s one post we find particularly intriguing: Customer Experience Wisdom From A 96-year-old Business Legend.

8. Customer Experience Magazine

Customer Experience Magazine (also known as CXM) is an online magazine that features industry news, blogs, features, reports, case studies, and stories about customer experience. Because the magazine is based in the UK, some posts are UK-centric; that said, there’s still plenty of content that’s relevant for international readers.

Here’s one post we find particularly intriguing: Harnessing Voice Tech Popularity to Deliver Better Customer Service.